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If you can’t explain it…

August 20th, 2009

scratching headChild

One rule I trust is that if you can’t explain your concept, idea, technology to your own mother in a way that she’d understand it, you are either don’t understand it yourself or you’re bluffing (and I don’t mean BLUF‘ing).

I’ve seen this at both end of the spectrums. The “Strategist” talking about trending, friction, positioning, audience interactions, etc. but never getting down to a basic strategy that is simple and graspable. On the other side, the technology guru that talks about CMS, CRM, PHP, SQL, etc., but can never explain whether or how it will work in any human readable form.

Anyone that’s ever worked with me is used to my question of “Explain it to me like I’m a 6-year-old.” It frustrates them because they think I don’t get it. That may be the case, but quite often, I’m questioning whether the person explaining it to me “Gets it.”

Categories: Management
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