Product Strategy
Monica Harrington makes a great point about Product Strategy:
Consumers don’t care about strategy. Corporate customers do because if they’re investing big dollars over many years in a product, they want to know that it will continue to evolve in ways that are beneficial to the organization. In the corporate market, selling a vision is huge. By contrast, selling a vision to consumers is pointless. The key question they want answered is, “Does it make my life better today?” (BTW, I suspect Bob 3.0 had potential to be great.)
Monica worked on Microsoft Bob and shares some great lessons about product strategy and product teams.
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Categories: Strategy
