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Social Networking… who’s your audience?

August 27th, 2009

twitter_by_ageContrary to popular belief, if you’re trying to reach a young audience, Twitter may not be your best bet.

(Side note… am I dating myself be defining “young” as under 25?)

A recent study by Neilsen has shown that the vast majority of Twitter users are over 25.  I’m actually supposed to know this stuff, but even I was surprised that 20% of Twitter users are over 55!

The New York Times has an article trying to understand why teens shy away from Twitter. But the same article also makes some interesting points on what Twitter’s main attaction is to the older crowd.

Though Twitter’s founders originally conceived of the site as a way to stay in touch with acquaintances, it turns out that it is better for broadcasting ideas or questions and answers to the outside world or for marketing a product. It is also useful for marketing the person doing the tweeting, a need few teenagers are attuned to.

So again, the same old lessons. First, make sure you know your target audience. Second, make sure they are tuned to the channel you choose to transmit your message. Third (and most important), make sure the message you are transmitting is relevant and engaging to your audience.

Categories: social-media
  1. August 30th, 2009 at 21:32 | #1

    So what is the best way to reach the < 25 year old demographic?

  2. August 31st, 2009 at 15:39 | #2

    Good question, but it doesn’t have a simple answer. Over the next several weeks, I have some posts lined up on how to create your digital strategy, how to gauge your audience’s reception to your message, and what not to do with your social media campaign.

    To be brief, make sure that the under 25 set would actually be interested in your product or service. Make sure your message is relevant to your audience. And, most importantly, don’t talk down to, or annoy your audience! I’ll expand on each of these in future posts.

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