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Advice on creating a Great Website

September 12th, 2009

websiteThis one’s an oldie, but a goodie. Seth Godin (Marketing Guru Extraordinaire) gives a simple 10 point plan on how to create a great website. I can’t argue with any one of his points. Some of my favourite points:

  1. Fire the committee. No great website in history has been conceived of by more than three people. I completely agree. I’ve found that the more people involved in creating (or strategizing) a website, the more watered-down the ideas become and the more ‘standard’ the website looks and feels. If you’re trying to generate interest, buzz or Google Juice, you’re not going to do it by taking a consensus of dozens of different opinions.
  2. Get the best people possible. He makes a great point that’s been made over and over again. Ten mediocre people can’t do the job of one great ‘rock-star’.
  3. One Voice. One Vision. Similar to point 1. One person needs to lead it with their vision, and have final say.
  4. Don’t Settle. You get one chance. Every details matters. Every detail.

See also: How to create a Good Enough website.

Categories: Basics, Strategy
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