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September 25th, 2009

picasso_selfport1907There’s a great story about Pablo Picasso.

Some guy told Picasso he’d pay him to draw a picture on a napkin. Picasso whipped out a pen and banged out a sketch, handed it to the guy, and said, “One million dollars, please.”
“A million dollars?” the guy exclaimed. “That only took you thirty seconds!”
“Yes,” said Picasso. “But it took me fifty years to learn how to draw that in thirty seconds.”

Some time ago, a friend of mine that was working as a writer for a TV show asked me how he could go about setting up a basic website for himself. I pointed him to a cheap host and a where he could get a free 30-day trial version of Dreamweaver. He wrote me back a few days later with a link to his website. He also (jokingly) said that he’s amazed people pay me to help them with their websites when, with a copy of Dreamweaver, he was able to do it himself for next to no cost. I replied that most people have a copy of Microsoft Word. Why would anyone pay him to write when they can do it themselves?

The tool, or the end result of using the tool, is not special. I use the same tools anyone else does. It’s starting from a blank screen, knowing what you need to do, knowing what your audience wants and delivering it with consistency and quality that make the practitioner more valuable than the tool.

Having hundreds of friends on Facebook, thousands of followers on Twitter and dozens of cool iPhone apps does not make one a Social Media expert. Being able to solve a business problem and deliver the results a client requires, perhaps using social media as one of the tools, makes one an expert.

Categories: Strategy
  1. April 6th, 2010 at 05:57 | #1

    This is so true! Especially when you are in the digital profession and send through quotations for website design and development! Most likely, there’s always a remark on the lines of: “my sister-in-law’s son can get this done for free for me!”

    Next time I’ll point them to this post 🙂

  2. April 10th, 2010 at 10:33 | #2

    Thanks for the comment! You are right… because everyone can see and understand the end result of your work, it’s easy to feel that anyone can get to that same end product.

  3. zinga
    May 10th, 2010 at 17:42 | #3

    SO TRUEE! I agree whith Dev iv’e done this before pretty smart

  4. June 12th, 2010 at 14:58 | #4

    I appreciate the comment… thank you!

  5. jo
    October 26th, 2010 at 15:34 | #5

    Anyone can do a website given a little time and determination. Can anyone make it look good? No, that comes with experience.

  6. November 13th, 2010 at 10:58 | #6

    What’s the name of the picture next to it?

  7. November 14th, 2010 at 07:36 | #7

    That’s Picasso’s self portrait

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