Comments on: The 6 Basic Pillars of a Digital Strategy

By: Executing a Digital Strategy | Digital Strategist

Executing a Digital Strategy | Digital Strategist — Fri, 27 Nov 2009 17:34:02 +0000

[...] you’ve started getting your strategy together, figured out who your audience is, where they live online and what your target metrics are. Now what? How do you go about actually getting your message to [...]

By: sheri allain

sheri allain — Mon, 26 Oct 2009 17:11:48 +0000

Great post! Important to define how the Roadmap (aka strategy) ties back to the Objective — and how best to measure & tweak over time based on results.

By: What are your goals? | Digital Strategist

What are your goals? | Digital Strategist — Sun, 18 Oct 2009 19:27:26 +0000

[...] I wrote about the Basic Pillars of a Digital Strategy, the question I received most often was ‘What goals can I start with?’ It’s [...]

By: The POST method for Digital Strategy | Digital Strategist

The POST method for Digital Strategy | Digital Strategist — Tue, 22 Sep 2009 18:59:57 +0000

[...] posted a great article on another approach to creating a digital strategy. I posted earlier on the 6 Basic Pillars of your Digital Strategy. Josh sums it up in 4 pillars, which he calls POST. POST stands for People – Objectives [...]

By: Centralized Web Strategy | Digital Strategist

Centralized Web Strategy | Digital Strategist — Fri, 18 Sep 2009 16:44:15 +0000

[...] easily handled. However, if you do things right and are successful in your strategy and campaigns (you do have a Digital Strategy, right?), the requests will start flooding in. At that point, the key stakeholders from the various [...]

By: Social Media ROI | Digital Strategist

Social Media ROI | Digital Strategist — Tue, 15 Sep 2009 08:34:12 +0000

[...] What do you measure to see if you’re reaching your objectives? The answer ties back to your Digital Strategy. When you discovered your objectives in your Digital Strategy, you decided what you were going to [...]