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Compliant Social Media at the IIAC Social Conference

May 22nd, 2013

iiacI was part of a panel at the Investment Institute Association of Canada’s (IIAC) Social Media Conference. We had a great panel discussion on having compliant social media in the financial service sector. It was a packed audience and I think they enjoyed the different perspectives presented by the panelists.

Investment Executive Magazine had a great write-up of the panel discussion. My favourite excerpt:

Reputation is everything and who you are is your business,” said Modi. “You should always assume that your personal persona is tied to your professional persona. Don’t post anything on a private feed that you wouldn’t want to email out to your clients.”

Clare O’Hara said quoted it better than I thought it sounded live. It’s true. One of the things I’m quite aware of in my digital postings is ensuring that no matter what I write professionally or personally, I assume that it’s all tied back to me professionally. As I quote around the office, “Never write anything online that you don’t want posted on the front page of the newspaper that your boss, your spouse, your friends and your parents read!”


Categories: Strategy
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