Presenting at the Hearsay Social Innovation Summit
I was asked to present at the Hearsay Social Innovation Summit in early May 2013. It was a last-minute thing and I hadn’t had a chance to meet the other panelists ahead of time. We had about 15 minutes during a coffee break to have a quick chat about the panel topic and I was a little nervous going in with almost no preparation. However, the panel went very well. It’s great to be with 3 other people that know the topic so well. We had some areas of agreement and some areas of debate. All of which makes the panel far more interesting for the audience.
Silu Modi presenting at the Hearsay Innovation Summit at the Royal York in Toronto.
We had a great discussion about several topics (highlighted in the Hearsay blog post). My favourite part was:
Sulemaan made a comparison between social technologies emerging today and the way some companies approached email in prior decades. Speaking to a CEO about compliance trying to block a social media pilot, he told them, “You sat on the other side of this table and told me we didn’t need email. We did, and we’re moving forward with social.” Later, Sulemaan added, “People don’t connect with brands. They connect with people. Unleash them.”
