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Digital Marketing for Financial Services

June 1st, 2013

DMFSI was part of the Power Panel on Digital Strategy at the Digital Marketing for Financial Services conference in Toronto. Along with Andrew Artemenko (VP of Digital at Bank of America) and Darrin Diehl (AVP Digital Content at Sunlife), we had a very lively discussion on how to do effective digital marketing when you have to be conscious of regulatory and compliance issues in financial services. We had several good strategies discussed. Judging by the feedback after the conference, I think we struck a chord with the attendees at the conference.

Categories: Strategy
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