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Silu Modi – Social Business Leader? Wow…

June 6th, 2013

Trophy WinnerWow… Information Week named me 1 of 10 Social Business Leaders for 2013! I’m pretty darn proud of myself. It was all quite strange.

There was a big write-up in Information Week by David Carr. I actually loved reading the profiles of the other winners again. It got the wheels turning in my head. I started thinking about what else we can do to advance digital strategy in Financial Services. I think the time is right to get it out of the ‘afterthought’ stage and make digital a key part of the marketing strategy.

One of the quotes I love from the article:

While there is a pent-up demand from advisers who want to get into the program, particularly after hearing tales of how it brought in big contracts, the role of social needs to be kept in perspective, Modi said. “I don’t think anybody in their right mind is going to invest a half million with an adviser because of a pithy tweet.” Instead, the smart adviser who goes prospecting works all the online and offline channels available “until somewhere on the path they hit a tipping point — after four, five, six, eight, nine touchpoints, you hit on something that takes them over the edge.”

I will be at the E2 conference in Boston in mid-June talking about our social media program. If you’re there, be sure to stop by!

Categories: Strategy
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