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Brand Interaction

August 20th, 2009

This is a tough sell. I occasionally keep my mouth shut when others are talking about “how to get our users interacting with our brand.” But I often lose that battle, throw out the following bit of experience, and watch as all eyes turn to me like I have two heads.

People don’t want to interact with your brand. People want to interact with people behind your brand. That’s the SOCIAL part of social media!

… more to come

UPDATE: I swear I didn’t see it before I posted this, but THIS says it better than I just did.

Categories: Strategy
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